Milano In
Experience innovation: from old factories to the top names
of Italian fashion and design
A quick trip through culture, art, music
and unique opportunities
Let yourself be overwhelmed by the dynamism of
the trendiest city in Italy
JUST
MILAN
A boundless classroom: Milan, the city of the future.
A nerve centre where cultural and entrepreneurial creativity are entwined.
Seize the essence of Made in Italy and understand the value of the brand.
MILAN
LEARNING IN REAL WORLD
dynamism and vivacity, the passwords to open the doors to a city that has always looked ahead, an eclectic and stimulating learning hub
ScopriMi
visit the Duomo and go up to its terraces to feel the essences and nuances of a dynamic city
MATERIA
in FORMA
architecture, design and fashion: immerse yourself in the contemporary art that is an expression of Milanese culture
AperiVip
experience happy hour in one of the most prestigious, elegant lounge bars in the city
MoDA IN ITALY
industrial archaeology and Made in Italy … a show venue that will inspire you!
STILISTA PER
UN GIORNO
needle, thread, fabrics and accessories … Test yourself and unleash your creativity!
PortaMi
a Cena
breathe the atmosphere of the waterways while you taste typical, refined dishes
SHOPPING
MILANESE
a walk in the famous Fashion District between historic “maisons” and sparkling windows
BOLLICINE
IN CORTE
taste refined, precious wines in a historic wine cellar in Franciacorta
VELOcITTA’
an outdoor training session in the Temple of Speed where foresight and stress management will lead you to the finish line!
MONZA
A ZONZO
put your observation and analysis skills into practice, demonstrate orientation and become a good problem solver!
COMO VA?
chart the course and plan your race strategy … Come aboard and experience life as a skipper
SETE
DI SETA
sophistication, originality and tradition … understand the value of typical production in the Lombardy textile district
there is a corner for everybody and for everything in Milan,
find yours and be a protagonist of the real Living in Italy
PROGRAM
DURATION: 5 DAYS
DAY 1 / MILANO
WELCOME COFFEE
ScopriMI
BOLLICINE IN CORTE
DAY 2 / MONZA
VeloCittà
MONZA A ZONZO
DAY 3 / MILANO
ModainItaly
STILISTA PER UN GIORNO
PortaMI a cena
DAY 4 / COMO
COMO VA...
SETE DI SETA
DAY 5 / MILANO
MATERIA IN FORMA
SHOPPING MILANESE
